Why 1200×630 pixels and under 600 KB
Facebook recommends 1200×630 px (a ratio of about 1.91:1) and accepts up to 8 MB. LinkedIn recommends at least 1200×627 px with a 5 MB limit. X’s large image card has a 2:1 ratio with a minimum of 300×157 px and a limit under 5 MB. WhatsApp’s documentation asks for images under 600 KB with a width of at least 300 px and a ratio no wider than 4:1.
The overlap of those limits is an image of about 1200×630 px, in JPG or PNG, under 600 KB. Because X crops to 2:1, put important text and logos in the middle of the image.